Google Analytics

Basic Page Statistics

Video tutorial on finding your site's statistics, changing the time period, understanding the metrics and the internal sources of traffic

Text Summary

  1. Type in 'Google Analytics' into google and click the first link. Log in if not logged in already
  2. Close down audience tab, open up "Behavior" then click "Site Content" and "All Pages". From here you should be able to see all the statistics for all the page on the Kent site
  3. All statistics relate to the time period specified which is located in the top right hand corner.
  4. Filter results by specifying your site URL into the search bar, so for example history site would be "www.kent.ac.uk/history/"
  5. Metrics:
    • Pageviews: Number of times the page was accessed
    • Unique Pageviews: Number of times the page was accessed by different users
    • Avg Time on Page: Total time spent on page/ Pageviews
    • Entrances: This is the number of entries by visitors into the page refferred via an external source.
    • Bounce: A bounce occurs when a user is reffered to your page (linked) by an external source and that same user does not navigate to other pages on the kent site within that session. Instead he/she exits from that page to another external source. An example may be Theresa clicks on a link provided by google that navigates her to the kent politics home page. Instead of navigating from the politics page to another page on the kent site such as the www.kent.ac.uk/politics/research/, she instead clicks the "back" button on her browser navigating her back to google.
    • Bounce Rate therefore refers to the % of times users visited your page and your page only within the kent site. It is calculated by bounces/entrances.
    • Exits: This is the number of exits by visitors from the page to an external source
  6. To inspect a page further and view internal sources of traffic click on one of the page links. Then click on "Navigation Summary"
    • Entances: % of users who enter this page from external sources of traffic compared to internal
    • Previous pages: % of users who enter this page from internal sources of traffic compared to external
    • Exits: % of users who exit this from this page to an external source compared to those who navigate to an internal source
    • Next Pages: % of users who navigate from this page to an internal source (kent site page) compared to those who exit to an external source
    • Previous Page Path Table: Shows top internal sources of traffic to the page specified.
    • Next Page Path Table: Shows descending order of where users navigate to next (internally) after the page specified
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