Learn how to create your own google tracking link, what it does and why it is useful. Before attempting please make sure you have watched the "External Sources of Traffic" video.
Text Summary
- Type into google "Google Campaign Builder"
- Click on the link
- Field Descriptions:
- Website URL: The URL of the website you want the tracking link to navigate to when clicked
- Campaign Source: This is the referrer of the page you want to link to. Where the user came from to get to your page. Also the site where your tracking link will be embedded.
- Campaign Medium: Allows you to further specify the tracking link, The medium represents how the link is accessed. Examples may be: cpc, banner, email
- Campaign Name: Simply the name of the campaign, most important so give this a name you will remember
- Scroll down to under the form and you will see that google has generated the campaign URL (the tracking link). This can then be embedded within campaign content so that when that content is clicked it navigates to the URL you specified but also increments the source pageviews for each click in google analytics. This enables you to keep track of how well the campaign is doing, hence the name