Guidelines and standards
These are the guidelines and standards that we follow for creating online content.
For technical information, learn more about using Site Editor, the university's publishing system and our training and support options.
Create effective content for your online audiences.
Content guides
Kent website principles
Website design and user experience principles.
User stories
How to focus your web content on what people actually want.
Writing for the web
Focus on top tasks, cut down text and make your content scannable.
Creating a staff profile
Format and style for creating staff profiles.
Staff profile research interest highlights
Summarising research interests for the staff profile page.
Accessible content
The basics you will need to follow.
Style guide
Our conventions for things like web address, title, date, time etc.
Analytics
Learn how people interact with your site.
Content design with featured panels
Good featured content tells stories that people can connect with.
Improve your search engine rankings (SEO)
Optimise your results with good content, titles and descriptions.
Promoting employability and careers
Use stories to showcase career opportunities.
Images and media
Choosing images
Using images to tell a story that our users can connect with.
Image sources
Options for finding images.
Preparing web images
A guide to all our images formats, from thumbnails to features.
Preparing feature panel images
Image technicalities and sizes for feature panels.
Cropper tool (beta)
Experimental tool to help crop images for feature panels.
Image attributions and copyrights
Avoid copyright infringements.
Staff profile headshots
How to take a headshot image for your staff profile page.
Creating videos
Tips and standards for effective video content.
Creating subtitles and transcripts
Videos should have subtitles and/or a transcript.
Create accessible documents eg PDFs
Learn more about preparing accessible documents.