Guidelines and standards
These are the guidelines and standards that we follow for creating website content.
Create effective content for your online audiences.
Highlighted links
Using Site Editor
Guides and videos to help you get going.
Creating a staff profile
Format and style for creating staff profiles.
Writing for the web
Focus on top tasks, cut down text and make your content scannable.
Kent website principles
Website design and user experience principles.
User stories
How to focus your web content on what people actually want.
Accessible content
The basics you will need to follow.
Style guide
Our conventions for things like web address, title, date, time etc.
Analytics
Learn how people interact with your site.
Dreamweaver
Legacy support for Dreamweaver snippets.
Research websites
Research project websites to help support grant applications.
Brand guidelines
The University's brand guidelines.
Images and media
Choosing images
Using images to tell a story that our users can connect with.
Image sources
Options for finding images.
Preparing feature panel images
Image technicalities and sizes for feature panels.
Image attributions and copyright
Avoid copyright infringements.
Creating videos
Tips and standards for effective video content.
Creating subtitles and transcripts
Videos should have subtitles and/or a transcript.
Create accessible documents
Learn more about preparing accessible documents.