Kent website principles
Website design and user experience principles.
How to focus your web content on what people actually want.
Writing for the web
Focus on top tasks, cut down text and make your content scannable.
Creating a staff profile
Format and style for creating staff profiles.
Staff profile research interest highlights
Summarising research interests for the staff profile page.
The basics you will need to follow.
Our conventions for things like web address, title, date, time etc.
Learn how people interact with your site.
Content design with featured panels
Good featured content tells stories that people can connect with.
Improve your search engine rankings (SEO)
Optimise your results with good content, titles and descriptions.
Promoting employability and careers
Use stories to showcase career opportunities.
Promote affiliates by using the options provided on our templates.
Images and media
Using images to tell a story that our users can connect with.
Options for finding images.
Preparing web images
A guide to all our images formats, from thumbnails to features.
Preparing feature panel images
Image technicalities and sizes for feature panels.
Cropper tool (beta)
Experimental tool to help crop images for feature panels.
Image attributions and copyrights
Avoid copyright infringements.
Staff profile headshots
How to take a headshot image for your staff profile page.
Tips and standards for effective video content.
Creating subtitles and transcripts
Videos should have subtitles and/or a transcript.
Create accessible documents eg PDFs
Learn more about preparing accessible documents.