Page types - schools

About page

Key facts and figures and a brief overview.

Purpose

An about page serves to:

  • provide key facts and figures
  • convince customers of the benefits of the school – provide credentials
  • give an overview of the students and people at the school
  • explain the history and vision of the school
  • provide navigation to further detailed and more specific content
  • highlight the aspects which make the school special.

View example

Audience focus: 1. prospective undergraduates and their parents, 2. prospective postgraduates, 3. academics/other


Screenshot showing about template sections

Sections


SectionBlock optionsContent focus
Heading and lead
  • Heading with background
  • Strong visual image which shows students engaged in an activity relevant to the school
  • Optional video about the school which is launched from the image
 
Key facts and figures
  • Facts and figures panel
  • A selection of facts and figures relevant to prospects – rankings, employability, research success, student satisfaction etc.
Editorial content
  • Text block
  • Image block
  • Quote block
  • Editorial content which markets the key selling points of the school and creates a sense of community and pastoral support

  • Suggested structure:
    Vision
    Supportive student environment
    Facilities
    Inspirational teaching/Academic excellence
    Research excellence/World-leading research
    Prospects/employability
    Professional recognition 
    Location.

Tertiary content
  • Featured links
  • Award-winning university content: generic, university-wide content:
    Superb student experience
    Academic life
    Research at Kent
    Visit and Open Days 

Example of 'Award-winning university' content

Content that can be used at the bottom of the About page to give general information about the university.

Generic thumbnail images for use on panel: Selfie, Lecture, Student in lab, Students walking, See live example.

Example of the Award-wi
Last updated