A page used for showcasing one-off marketing campaigns or specialist featured content.
Purpose
A campaign page is a type of showcase page that serves to:
- promote a specific marketing/content objective
- encourage follow-on actions, such as sign-ups (mostly for marketing campaigns)
- provide strong visual media which align with other campaign channels
Sections
Section | Block options | Content focus |
Lead feature |
- Page title panel with image background
- Call-to-action panel
- Page title feature panel
- Video panel
- Event panel Featured quote panel
|
|
Lead text |
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- Brief summary of content to draw user in
|
Editorial content |
- Text block
- Text block with side image
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- Introductory section - optional side links or image
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Secondary feature panel |
- Image panel
- Video panel
- Call-to-action panel
- Editorial panel
- Events panel
- Featured quote panel
|
- Featured story, events, profile, editorial topic or call-to-action
|
Connecting content |
- Text block
- Affiliate logos block
|
- Creates a narrative and rhythm through the flow of the content connecting visual feature panels
- May promote sponsor logos
|
Tertiary feature panel |
- Image panel
- Video panel
- Call-to-action panel
- Editorial panel
- Events panel
- Featured quote panel
|
- Featured story, events, profile, editorial topic or call-to-action
|
Connecting content |
- Text block
- Affiliate logos block
|
- Creates a narrative and rhythm through the flow of the content connecting visual feature panels
- May promote sponsor logos
|
Additional feature panel (if necessary) |
- Image panel
- Video panel
- Call-to-action panel
- Editorial panel
- Events panel
- Featured quote panel
|
- Featured story, events, profile, editorial topic or call-to-action
|
Additional connecting content (if necessary) |
- Text block
- Affiliate logos block
|
- Creates a narrative and rhythm through the flow of the content connecting visual feature panels
- May promote sponsor logos
|