A good first impression and key links.
Purpose
A school homepage serves to:
- prioritise top tasks for key users
- help customers decide quickly, not overloading them with too much information that may not be a priority for the school
- give an impression (showcase) of a progressive, modern and exciting institution (through impactful imagery, video and concise content)
- provide a short selection of additional links to help navigate lower priority content.
Sections
| Section | Audience focus | Block options | Content focus |
|---|---|---|---|
| Lead (Initial hook, create a strong visual impact) | All audiences – give a sense of the 'subject' that the school represents |
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| Key tasks | Prospective undergraduates and postgraduates |
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| Undergraduate focus (Create connection/aspiration with prospective undergraduates – how can they picture themselves being a part of the school?) | Undergraduates and parents |
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| Secondary links (Popular content based on analytics, but not key task) | Prospective undergraduates and postgraduates |
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| Postgraduate/research focus (Research focused content) | Prospective postgraduates |
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| Tertiary content | Prospective undergraduates and postgraduates |
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