Have your say on our University brand

How we communicate and present ourselves to the outside world is more and more important in the increasingly competitive environment we work in. More than ever, we need to make sure the University stands out, creates impact, and that we way we talk about what we do really shows who we are and what we stand for. 

The imagery we use, the colours and fonts we employ and the design of our marketing materials are all part of how we convey who we are. However, this is also about the identity that’s shared by so many across the University – from student societies to research communications, student recruitment to staff engagement. With it being almost a decade since Kent last refreshed its look and feel, this is time to consolidate our identity with something that all audiences can feel proud of and that brings us all together as one University. 

Your feedback is key! 

Throughout the work to refresh our brand, we have been seeking views from different stakeholders on what most resonates with them – including current and prospective students. The cross-University working group steering this has drawn upon the in-depth research last year into the themes of Connection, Collaboration and Community that run through our work , while also carefully thinking through how our new position fits with our evolving global perspective. 

Now we need to hear from all of you about how our new direction is coming together to help shape things further before we launch our updated look and feel in September.  

We want as many staff and students as possible to come along to our Brand Roadshow, with events in Canterbury and Medway. There is also an online-only version for those who can’t attend in person. 

We want our new direction to work for everyone and celebrate the best of who we are – getting your feedback is key to that so we hope to see as many of you as possible this week! 

Share your views at our Brand Roadshow events 

Canterbury: Templeman Library Foyer between 10:00-15:00 on Thursday 16 June and Friday 17 June. 

Medway: Student Hub social space between 11:00-14:00 on Thursday 16 June.  

Brussels and Paris: Simone Davies, Director of Marketing, Outreach, Recruitment and Admissions will be holding a drop-in on our Brussels campus on Wednesday 15 June and a drop-in on our Paris campus on Thursday 16 June. If you have any questions please visit Simone on these dates. 

 

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