Help us to make Clearing 2021 a success! We need help and support from everyone; particularly around offer-making, staffing the hotline and making calls to prospective students.
The 2021 Clearing campaign was soft-launched in May, raising awareness and collecting leads from students who were thinking about using Clearing for back-up, because they haven’t yet applied or want to change their subject or university.
Clearing ‘proper’ opened on 5 July and applications are already being processed for those who have their results. The extensive campaign is phased across awareness, consideration and decision and uses a wide range of media, targeted to specific audiences. Digital platforms TikTok, Instagram, Facebook and Google are a major part of the advertising but also included are Spotify, mobile phone in-app, YouTube and Snapchat. More traditionally, and important for both students and their influencers, there will be adverts on billboards and at bus stops, radio, SkyAdsmart, in the local press, and email campaigns through 3rd party specialists, all driven by data showing where Kent’s potential students are living and studying.
All the leads we generate, either as enquirers or applicants, will become part of our nurture and conversion email campaigns which are designed to build a relationship between the student (or supporter) and the University, focusing on the supportive and diverse student community, academic and personal support and highlighting the accommodation guarantee and free sports membership offers.
If you’re able to help, particularly on Tuesday 10 and Wednesday 11 August, and you’re not already on a Clearing rota, please get in touch with Laetitia Gullett via firstname.lastname@example.org.
Full training will be given and, for anyone who hasn’t done it before, it is a really rewarding experience. Clearing will be run remotely so we can guarantee we have the staff cover we need, with full support for everyone taking part and supervisors on hand to help at all times.
Thank you for all your help and support.