Website policy

This policy for kent.ac.uk websites aims to:

• align kent.ac.uk web content with the strategic direction of the University Plan
• promote and uphold the strategic direction of the University of Kent brand as governed by the Brand Strategy Group
• ensure the creation of user-focussed content
• ensure we meet the legal requirements for accessible content
• maintain a professional standard of website content.
  

By creating content on the kent.ac.uk domains, we agree to the following:

1. We agree that the University of Kent (the University) owns all content on the kent.ac.uk domains
   
   
2. As Web Editors we will implement the Brand Strategy Group’s direction for the website
   
   
3. We will be trained and pursue ongoing training on creating editorial content for the web. This includes an understanding of content strategy: content design and content marketing based on the user experience and design principles of the website
   
   
4. We will work with central web teams to define new content that doesn’t follow the standard structure for school and service sections
   
   
5. We will create content to serve user needs
   
   
6. We will ensure legal compliance by creating content based on the accessible content guidelines to meet the University's accessibility statement. We follow the recommended government standard for web accessibility: WCAG 2.1 AA.
   
   
7. We will ensure copy is written for the web according to the University's style guide
   
   
8. We will ensure all imagery and video contains the correct copyright licences and attributions and follows our guidelines for using authentic imagery and video online 
   
   
9. We will regularly maintain, monitor and evaluate content I’ve created using statistics and user feedback
   
   
10. As owner of the website content, the University may remove or edit incorrect, outdated or substandard content that may create a negative perception of the University
    
    
11. We will work within the current UK Law including the General Data Protection Regulations and the Competition and Markets Authority requirements (PDF 662KB).