Is your content for staff or current students?
Content goes on the Staff Guide or Sharepoint.
Contact Tim Davies (Corporate Communications)
- Current students
Content mainly goes the into Guides/help section. It may be linked to from a Professional service department site.
Contact Allie Burnett (Corporate Communications)
- School specific information for current students
Content goes on Moodle.
Setting up school specific content in Moodle
- Marketing sites for prospective students
Content goes on www.kent.ac.uk
Uses Site Editor.
- Research centres and projects
Content goes on research.kent.ac.uk
Contact Research Support (firstname.lastname@example.org)
- Professional service department sites
These provide a simple, light weight overview of the department.
If there is student specific content, it will mostly be linked to in the guides/help section from the department site. Department content for Staff content goes into Sharepoint, see above.
Uses Site Editor.
- Blogs and communications
Content goes on blogs.kent.ac.uk
To help you plan and develop your site, follow the guidelines below.
1. What is the strategic purpose of your website?
A discovery process based on user research will help you understand what your users’ needs are.
Basing your content on user needs will help avoid focussing on internal needs only. This will help you get the balance right between what you want to say (as an internal department) and what your users need.
What are you trying to achieve by having a website?
Research techniques, such as user feedback and analytics will help you discover what is relevant to your users and help you evaluate your content.
The outcome of a discovery may be that you don’t need a website. You simply may not have the resources to maintain it or other channels may be more beneficial.
Define and prioritise top tasks
User stories are a great way to help you prioritise the top tasks and focus for your content.
What are your audience/user need(s)?
We want to [do things]
So that [why?]
2. Who will lead your content?
Think about how your website will be managed and maintained once it's built so that it can maintain a good standard.
Taking on a website is additional work.
For example you will need editorial skills for writing for the web. It may include user research, design and content marketing skills.
It is important to consider the additional resource requirements before committing to a website.
Nominate a content lead
Having a single person empowered to lead the content will help provide a consistent approach.
It's helpful to have a single point of contact to lead content. A committee approach can swerve the focus of a website away from its users. A content lead plays the role of a gatekeeper to ensure that content continues to align with the strategic purpose of the website.
3. Developing and testing content
Write your content in a style suitable for the web and audience. Once you’ve established the user needs, create a first draft and get feedback.
Consider the purpose of each page that you wish to create by writing a user story.
Reduce, remove and simplify as much content as you can.
Don’t be scared to remove content if it isn’t adding value.
When it comes to ongoing maintenance, you'll be thankful for fewer pages.
Refine your draft based on your research and get further feedback.
Consider your workflow: how will you test and develop your content to make it user focussed?
Internal content will need will need to align with the content in the staff and student guide areas.
Get in touch with editors in Corporate Communications and discuss your content plans.
4. Evaluating, maintaining and removing content
Once live, content will need to be maintained, monitored and evaluated.
You’ll need to determine if your content provides value. If not, it should be removed rather than dilute the focus of useful content.
Housekeeping will keep your content focussed and fresh.
Every additional page you have, gives you extra work. Keep your site simple.