Communicating at Kent

Handy tips and guidelines to help you communicate your ideas clearly in writing and online.

Brand identity

Kent's brand, logo and visual identity reflect our position as a leading UK university for research and teaching. 

Copyright is now an unavoidable and important aspect of university life.

Our copyright support service will help you navigate your way through copyright law so that you can:

  • identify whether and how copyright issues affect your work
  • make informed decisions on the best way to address copyright implications
  • find out who to contact for further advice.
Find out more about copyright at Kent

Key contact

For queries on copyright email our Copyright and Licensing Compliance Officer.

Plain English

We encourage using plain English in all our communications at Kent.

A message, written with the reader in mind and with the right tone of voice, that is clear and concise.

There are a number of resources available at Kent to help you to write in plain English:

Find out more about plain English at Kent

Writing for the web

We encourage you to follow the Digital Guidelines to create clear and accessible content for Kent webpages.

Find out more about writing for the web


We send and receive far too many emails! Be part of the solution by adopting these best practice guidelines:

Social media

Make the most of social media by following our best practice tips and guidelines for work-based communications.

More about how we use social media

Accessible communication

At Kent, we are committed to inclusive and accessible communication to improve access to information for everyone. 

We use the MATCHED approach which stands for:

  • Meaningful titles
  • Accessible language
  • Timely
  • Consistent
  • Heading based navigation
  • Electronic first 
  • Descriptive hyperlinks.
Find out more about accessible communications
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